Made in Auckland
Pomade. High Shine. Strong Hold.
Hero ingredients Palmetto Extract, Caffeine, Honey Manuka, Lemon Oil, Lime Oil.
One of the key ingredients used in Micky Day's pomade, Saw Palmetto extract, does more than just provide a slick aesthetic - it also assists with general wellbeing. Saw Palmetto extract has been proven to be packed with health benefits inclusive of increasing testosterone levels, improving prostate health, reducing inflammation and preventing hair loss.
"Being a builder my hair gets very dry from washing it each night. This pomade gives nice hydration while providing hold. Use sparingly, as a little goes a long way. The non-greasy consistency is easily applied and leaves my hair looking sculpted without looking oily. It's citrus fragrance smells amazing and doubles as a fresh cologne. My girlfriend loves it." Elliot, Curation team
10% of all Micky Day profits are donated to supporting and increasing awareness of men's mental health
Micky Day founder Hohepa Rutene, or “Hops” as he’s known to his mates, brings a wealth of knowledge to his range of mens hair products. As a professional barber, he's spent many years helping Kiwi men of all ages look and feel good.
Hops started out cutting his friends' hair at boarding school. When an apprenticeship came up at his hairdresser in Greytown, he leapt at the opportunity, honing his skills before moving to Wellington to work at barbershop Boar & Blade. An opportunity came up to work from their Ponsonby shop, so he packed his bags again and relocated to Auckland. When his good mate and owner of Boar & Blade decided to sell the business, Hops bought both the Wellington and Ponsonby shops off him and the rest is history. He opened a third barbershop the following year.
While working as a barber, Hops encountered many male hair products that didn't quite do the trick. He felt there was a gap in the market for a high-end male grooming range that was designed by industry professionals. With insight into what made his clients look great, Hops set to work on a new venture: creating a range of mens hair products that he'd actually use himself. After doing some thorough research, he found a manufacturer in Albany to help produce Micky Day.
Hops loves the social aspect of working as a barber; for him it’s really just a way to hang out with mates and have a good yarn. The products he’s created are for Kiwi guys just like him who want to look good and feel good – without too much fuss.